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Home » Quirky ThingsMay 2007 » Water, the Source of All Life

Water, the Source of All Life

Surely Daisuke Matsuzaka’s spots for Aquarius sports water won’t be as controversial as his Asahi Super Dry commercial was. The alcohol endorsement would not have raised an eyebrow outside of puritanical New England. All will be well as long as the league doesn’t have Japanese sports drinks on its list of banned substances.

In the special effects extravaganzas, Matsuzaka seemingly has the elements at his command. A drop of his sweat either parches the earth or kindles an inferno. With one of his pitches, however, he becomes enrobed in life-giving water.

Aquarius is a trademark of Coca Cola in Japan. As Gatorade pushes the science angle in a few of its commercials, so does Aquarius in Japan; there’s even a science lab section on the site.

Questionable science? Check. Eye-popping visuals? Check. Dramatic voice-over? Check. Matsuzaka is on the path to superherodom.

Get to the front through science. ス サイエンスで前ヘ。


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